Joplin, MO: “People don’t care what you know, until they know that you care”

Joplin GNPI 8-13_024

Tom Nutt tells this story about his father, a missionary who once attempted to show a Christian movie in Africa:

“He ended up spending all his time trying to explain why the white man was a coward, because he opened the door and allowed his wife to go in first. In our culture that’s manners. But in their culture that’s cowardly because you’re then allowing a lady to go in and face possibly a dangerous situation. So he quit showing the materials, because he was not able to communicate in a way that really touched their hearts.”

Tom’s dad began creating movies that explained the gospel in a culturally relevant way. And today their organization has grown into Good News Productions International, which distributes materials to countries that missionaries would normally not even be able to access. Each movie is tailored to the language, norms and traditions of that culture.

GNPI has 15 production teams that cross the globe creating movies. They reach millions of people through social media. And they do it all from a couple of buildings in Joplin, Missouri.

In a way, GNPI is redefining the meaning of community, broadening it to reach across geographic and cultural borders. You can see our video about them on

Omaha, NE: “Big Brothers, Big Sisters, big impact”


We are all connected. Sometimes in very obvious ways. And sometimes in ways that aren’t so apparent at first.

For instance, Pinnacle Bank has a long-standing relationship with Big Brothers Big Sisters of the Midlands. It includes many bank employees who are “Bigs.” It’s easy to see how they make a positive impact in our community by mentoring a child in need.

But as you dig deeper, you find out even more ways in which we are related. One of our employees is a past president of BBBS’ board of directors. Another has a son who works there. And on and on.

Big Brothers Big Sisters is one of those organizations whose reach far exceeds its size. By matching mentors with at-risk youth, it provides a stabilizing influence on our whole community. That mission inspired us to include one of Big Brothers Big Sisters of the Midlands’ biggest fundraisers, Bowling For Kids Sake, in our Community Matters Series. Watch the video on

But the best way to discover the importance of Big Brothers Big Sisters, is to get involved. Go to their website at Sign up to volunteer.

Yuma, CO: The Lifeblood of Community


A lot has changed in Yuma, Colorado over three generations. Feedlots came to town. Then an ethanol plant. A community that used to raise more corn than they knew what to do with has evolved into one that uses every last kernel, and then some. But, one thing that hasn’t changed is the immense passion for farming in the Newton family.

Joe Newton, the J of JT farms explains, “It’s very rewarding for Kelly and I as well as the employees to actually get to see what all your hard work did for you that year. You really never know what your yields are going to be until you get the combine in the field. You can guess and you can estimate but at the point the combine hits the field is when you get the reward of what you’ve done that year and we are fortunate that our employees are very involved and enjoy it just as much as Kelly and I do.”

Joe’s farm, passed down three generations from his grandfather onto him and his wife, Kelly, has grown from 300 acres to 3,000, harvesting edible beans, potatoes, corn, birdseed, and even raising a little cattle, too. And, when it comes to corn, which monopolizes about two thirds of his acreage, the local community uses every last kernel of it.

To learn more about JT Farms, or see footage of Joe’s corn harvest check out

Omaha, NE: “A community that plays together stays together”


For Mark and Karen Carson, the idea to start the toy business that has won nearly every award in the category wasn’t even theirs. It was their son’s.

Mark explains, “What launched our company was a product called Geomag. The inspiration was our son Adam who was 10 at the time. He got some for his birthday and said, “I need to sell – I need to buy more.” Mark finally made him a deal—he was only 10 at the time, but promised “If you find the distributor, I’ll build you the website” Adam came home from school, diligently found the retailer and the images, so Mark built him the site. He held up his end of the deal, so that’s how Fat Brain Toys launched.

And every day since, for over 10 years, the Carsons made it their mission to sell unique, quality, educational toys. Stocking toys from around the world, the largest selection of American-made toys anywhere, and even manufacturing their own unique toys, Fat Brain is more than just a retailer in their Omaha community—they’re educators, philanthropists, and neighbors.

From hosting groups of kindergartners on tours of their warehouse, to putting on Fat Brain Fridays, the Carsons know how important play is to a community.

“In the summer we bring in 20 tons of sand in the parking lot and hand out toys. People bring their lawn chairs; little kids bring their swim suits. Most toy companies don’t have that kind of relationship with their community. It’s amazing because people know our staff so well, that our staff gets to know their family and their grandkids, so it does bring a good unity of people together,” explained Karen.

Schedule your own Fat Brain play date, and peruse their selection of toys at Or, check out our video about their playful family business at

Lincoln, NE: “A need for speed”


In Lincoln, Nebraska, there is an unparalleled collection of racing history. The Smith family, “Speedy” Bill and wife Joyce along with their four sons, have collected and restored hundreds of antique and racing cars, hot rods, engines and toy cars—think soapbox derby or pedal cars. They are available to the public complete with a two-hour docent-led tour.

The family’s experience in the racing world and their dedication to the racing industry is evident in every touch at the Museum of Speed. In the three-story setting, you can get a close look at the race cars that have been featured in films and have been hand built by car enthusiasts. The immersion is so complete, you can almost hear the announcer saying, “Gentleman, start your engines.”

Of course, the museum is not all they offer! They are one of America’s oldest sources of specialty racing products. Beyond that, there is a level of commitment to service that “Speedy” Bill has instilled into every aspect of the company’s operations—including that they should always have every part in stock and offer same day shipping.

For more information check out Speedway Motors’ Facebook page.

Ogallala, NE “Where business is still done with a handshake”

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Entering into Nebraska, the road gets a little straighter and the feedlots grow a little larger when you realize—I’m in cattle country. There’s a reason that Nebraska is known for its beef and cattle: They are all around you with feedlots and ranches throughout the great state. Ogallala is known throughout the United States as one of the stops of the Pony Express, the end point of long cattle drives from Texas, and later a hub for the transcontinental railroad—a busy, yet sleepy town known for its strong community.

In 1951, the Ogallala Livestock Auction opened, serving the entire state of Nebraska and into the surrounding states of Colorado and Wyoming as a place to sell cattle for top dollar. It’s known for being the largest sale barn in the state of Nebraska for several years, with sometimes three auctions each week. Not only does the auction get the best prices for cattle, helping serve their neighbors and friends, but it also employs many community members year round.

Attending one of the weekly Wednesday sales, you can casually rub elbows with some of the biggest cattlemen in the area. Sitting in the indoor auction arena, you can tell that the real business of ranching is happening all around you. From the legit Western wear, to the spittoons scattered about, this place has history, and a sense of community that dates back over 60 years.

To view the video about how this auction serves its community, visit

To learn more about the Auction, visit their website at

Gallup, New Mexico: “When your ancestors come marching into town”


The tribal names are the stuff of legends. Apache. Sioux. Cheyenne. Aztec. Navajo. And many more. Their stories are told in history books and around campfires. But so long ago, it seemed as if their traditions might not be around for long. The modern world was drowning them away.

So in 1921, a group established Ceremonial in Gallup, New Mexico, “as a coming together of Native Americans for the purpose of sharing their culture, friendship and to see family.”

The locals in Gallup include dozens who work at our Pinnacle Bank branches there. And they all say that their community is authentic and unbiased, a melting pot of cultures and artistry, which makes it the perfect setting for Ceremonial.

Over four days, the town is transformed. A colorful parade dances its way through cheering throngs in the heart of Gallup. The Friday night dances. The choosing of the queen. The Totonac Pole Flyers. From all over the world, tourists flock to see these displays. And they leave with a hint of the power and energy of the Native American culture.

But even if no tourists came at all, Ceremonial would still go on. It is that important to the community and its culture.

If you’re heading to Ceremonial in 2014, here is where you’ll find details. And if you’re not, check out our film about the 2013 installment on

Omaha, NE: “Life Lessons”


Mark Elman came into the printing business temporarily to help his parents grow their business after graduating college. And then, just like ink on paper, he didn’t budge. “I became entrenched in the business,” explains Mark.

Working side-by-side with his parents for nearly 20 years taught Mark many things, the most important being hard work.

“When I took the company over from my dad, I remember working until 3 in the morning to get everything done; then having to be back at 8. I did that more than once a week. But that’s just what it took.”

And, as technology has progressed, drastically changing the printing industry, that work ethic, along with a loyal staff that has stuck with him through the years has paid dividends for Mark. Technology has made certain aspects of the job easier, with more advanced software, and presses. But at the same time, it has quickened the pace of printing, and heightened the customer’s expectations.

“We have crazy deadlines there’s no telling when the job’s going to show up and how fast it’s going to be turned around. But I know that if I need a pressman, or a cutter, or I need someone to fold a job, I can’t do it all myself. If I need the help, these guys are there for me,” Mark says of his cadre of employees. Even though his parents are no longer around the print shop, Elman’s is still very much a family business, “They are like family to me so I like to take care of them that way.” Mark says of his staff.

Pay Elman & Co print shop a visit and learn more about Mark’s life’s lessons at

Hastings, NE: “Building a music scene in Greater Nebraska”

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Hastings is a town of about 25,000, located smack in the middle of southern Nebraska. And for some reason no one can quite put a finger on, it is one of the state’s most vibrant cultural centers, with a local university, a thriving art community and a vital music scene.

This year, Hastings’ musicians gained a new home. The Lark is a performer’s dream, with acoustics that allow the audience to savor every note.

Robin Harrell is the director of the Lark and has been promoting The Listening Room concert series for years. Connecting audiences and performers is also part of her educational philosophy:

“Live music is so important to a community. I try to teach that to my guitar students. I say, “Hey! Come listen to this performer at The Lark.” And then they get all excited and they can start picturing themselves on that stage and I think it keeps them going, keeps them working on their music, their guitar work and their songwriting.”

The Talbott Brothers grew up in Imperial, on the Western edge of the state. For them, venues like The Lark are key to reaching fans:

Lark is going to be awesome in this community. The community is going to have a place that they can call their own. To come and enjoy music and share that relationship with artists and with each other is going to be a wonderful thing. For us personally, we know we’re going to love playing there. We’re really excited about it.

We filmed several of the acts that will be playing The Lark for The Community Matters Series. Watch the video at

Torrington, Wyoming: “Come on over to the Leithead’s.”

WY Leitheads

Since she was only 2 years old, Craig Leithead’s daughter Brooklyn has been the darling voice in the appliance center’s radio commercials. That is, until she was joined by her two younger sisters.

“That was probably our best advertising move ever, so we’ve actually built a brand around my children,” says Craig.

Leithead’s started out as a repair service, then became a Sears store in 1980, and has kept the same retail location ever since. Though times have changed, the business has done its best to change right along with them. Now an independent family business, they’ve added beds to their inventory, and even electronics at one time to stay competitive in their market.

“For the past 30-plus years we’ve been in business, we’ve grown from a small mom-and-pop operation to eight employees, so it’s been a great experience. Part of the community thing that I really think is the most important is, when you think of community, it’s almost like a family.”

And family is exactly what Craig treats his customers like. He knows their names, their birthdays and their families. And he knows they will support him in a “bigger is better” economy. Even though big box retailers sell the same products as Leithead’s, you won’t be able to match his commitment to service.

Whether you are in the market for a new refrigerator, or just a smile, check out Leithead’s story at